It has never been a better time for artists to get their music out and be discovered by new audiences. It is now easy to record tracks and get them online almost instantly, where they can be potentially discovered by hundreds of millions of listeners around the world. At the same time, with nearly 40,000 new tracks uploaded every day on Spotify alone, the competition to get audience attention is really immense.

Some key questions and challenges that the music industry faces include the complexity to combine different data sources to achieve more accurate predictions; how nearly impossible is to foresee unanticipated events (such as terrorist attacks and pandemics) and their impact on music; how the subjective nature of human decision making can be combined with an AI toolbox to optimize success.

In this panel discussion, we will focus on the questions and challenges such as the ones above, and provide perspectives from music industry experts and from the research activities and key innovations from the FuturePulse project.

Participants will be: Saki Snezana Markovic, Head of Social Media Marketing, Nordics at Playground Music Scandinavia; Dr. Sophie Brüggemann, Data Analyst and Doctoral Researcher in the fields of music, media and behavioral science; David Weiszfeld, Founder and CEO of Soundcharts; and Daniel Johansson, Researcher and Analyst at Linnaeus University and Journalist at Musikindustrin.se, representing SoundtrackYourBrand (ex Spotify for Business) at the FuturePulse consortium.