Experience Design

The value we place on experiences as opposed to products has changed fundamentally. So it follows that the field of Experience Design - how we approach these experiences in terms of aesthetics and content - is possibly the defining creative language of our age. In response to this, Sónar+D presents the artists, studios, video game programmers and designers who are redefining how we access and enjoy experiences, be these in the realm of fine art, education, music, retail or gaming.