Andrea Rosen is a Global product launch and development strategist currently serving as Traktor Hardware Product Owner at Native Instruments. Prior to Native Instruments, she held the role of Chief Innovation Officer at CUBE GmbH helping some of the leading corporations (including Bayer, Volkswagen, and Dell EMC) with their innovation strategy and collaborations with the top global industry 4.0 startups. Previously, has launched global markets for several startups. Andrea is also an innovation expert advisor to the European Commission on their launch of their EIC jury for the Horizon2020 SME instrument applications and speaks at Tech Conferences all over Europe including 4YFN, Techchill, and many more. This is her 3rd year participating in Sonar+D.