New strategies to enhance brand value - Fundación Cotec
10:00 - 19:00
Room 15 (P5. Level 2)
This activity is by invitation only.
The Fundación Cotec for the innovation organizes a seminar for strategies to enhance brand value. This session, which will take place Friday 19th July, will count on the participation of leading professionals from the fields of communication and marketing like Mario Tascón (Prodigioso Volcán), Serena Kutchinsky (BBC Three), Ana Ortas (BBVA), Eva Pavo (Grupo Correos). Digital positioning, adaptation to the global market, creativity, and content creation will be some of the topics that the different sessions of the seminar will cover.
The Cotec Foundation is a private, non-profit organization whose mission is to promote innovation as an engine of economic and social development.
This initiative, founded in 1990 by King Juan Carlos I, has today divisions in Italy and Portugal.
Since its inception, Cotec has worked intensely to promote technological innovation among Spanish companies.