John Hoffman, CEO, and director of GSMA Ltd. will kick-start the program of Friday 19th, with a presentation of xside, a collaboration between 4YFN, Sónar and the GSMA MWC to launch a ground-breaking gathering where diverse communities come together, that will take place February 2020. xside will explore the role technology, design, and innovation play in the future of creativity, cultures, business and society. Gathering startups, designers, content creators, business executives, and developer communities. xside celebrates the ideas, talent, and people that are leading future change.