4YFN will offer their expertise in the marketing and communication area, with tips and advice specific for startups that want to reach their audience.

The topics covered by the session will be the following:

• Segmentation: targeting the right audience
• Owned, earned, paid: choosing the right channels
• Messaging: how to tell your story
• Planning a campaign

4YFN is a business platform that enables startups, investors, corporations, communities and public institutions to discover, create and launch new ventures together whilst seeking their mutual benefits.