Dr. Nelly Ben Hayoun is a designer of extreme experiences that aims to bring the sublime to life. Dubbed the "Willy Wonka of Design," Dr. Nelly Ben Hayoun is an award-winning French designer and filmmaker who creates multi-dimensional experiential projects at the intersection of science, theater, politics and Design. Wired awarded her their inaugural Innovation Fellowship in 2014, and Icon magazine recognized Dr. Ben Hayoun as one of the top 50 designers 'shaping the future' for her pioneering "total bombardment" design philosophy.
Her laboratory, NBH Studios, is on a mission to bring chaos to the world; she is the founder and director of the International Space Orchestra the world's first orchestra of NASA space scientists and astronauts; and most recently she founded the University of the Underground, a subversive tuition free educative and cultural programme that is on course to create disorder in academia.
Her various roles include Chief of Experiences at WeTransfer, Designer of Experiences at the SETI (search for Extraterrestrial Intelligence) Institute, advisor to the United Nations Virtual Reality Labs, Research Director at Brooklyn based design Institute A/D/O and advisory board member at AIGA (American Institute for Graphic Arts) . Dr. Ben Hayoun currently splits her time between London, Amsterdam and New York City.