Pandora is a ground-breaking company in the world of music streaming. It was founded with the aim of providing a customised radio for every listener. To that end, the Music Genome Project was created, an ambitious initiative to decipher the music DNA. In 2000, a team of musicologists began tagging thousands of songs –using over 450 attributes to describe them– and developed a powerful algorithm to organise them, and so customising the user experience and evolving according to their tastes.
Pandora's recommendation system mixes human sensitivity with the algorithmic precision of the latest advances in artificial intelligence. Esta plataforma de streaming cuenta actualmente con casi 75 millones de usuarios activos.