VR and AR and all the hybrid realities in between are certainly not new, but applications and content bloom when technology is ready and turns out that VR and AR are, and they are opening a whole world of possibilities that go beyond the art of telling stories. The potential of these mediums stretch out technologic development, and finds new ways in which the user can interact with the virtual layers, but also with the real world and other users. New professional profiles appear as both content creation, and tech development ask for specific skills and new business opportunities arise. It’s still early days, but AR, VR, and XR are already outlining how our lives will be in the future.

Join Google’s AR and VR Lead Lila Pla Alemany and futurist Monika Bielskyte in a conversation about the different futures that lay ahead regarding these mediums.

Entrepreneur and innovation expert Michelle Greenwald will chair the session.