This workshop is created for all those who want to innovate in the field of music: artists, record labels, agencies, distributors and also fans.

IDEO is one of the world’s biggest design and innovation firms. They are pioneers in “human centered design” an approach that as lead to design thinking, a creation and innovation methodology that can be applied beyond the field of design.

This methodology can transform the way in which organizations develop products, services, processes and strategies, from a human point of view with what’s technologically feasible and economically viable.

Led by IDEO’s partner and Executive Design Director (and Open Music Initiative founder) Michael Hendrix, in this workshop partcipants will apply design thinking methodology to create new ways to discover and listen to music.

This workshop is fully booked. Nevertheless we recommend you to go onsite if there has been any last minute cancellation.