Workshops (P4 Level 3)
Too often brands, festivals, labels and promoters' digital advertising strategies are stuck in outdated media buying, missing the opportunity to engage their audience. This workshop dives into how to directly reach, engage, and convert your digital target audience via the array of digital channels now available, providing you with the approach and tools you need to be heard. This workshop will run through how the industry leaders utilize different advertising channels including Facebook, Google Search, Google Display Network, YouTube and Instagram. You’ll learn about each platform’s key benefits for different kinds of products, how these combine to form an effective digital strategy and how to measure success.
The workshop will be given by Robert Sopelenhto, music digital strategist at Bolster, a company based in Melbourne that devises creative campaigns for musicians and festivals like Innervisions and Pitch.
This workshop is fully booked. Nevertheless we recomend you go onsite if there has been any last minute cancellation.