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Sónar+D

Sónar+D 2017 Barcelona
Sónar+D 2017 Barcelona

Creativity,
Technology
& Business

14.15.16.17
June 2017
Barcelona

Creativity,
Technology
& Business

14.15.16.17
June 2017
Barcelona

Creativity,
Technology
& Business

14.15.16.17
June 2017
Barcelona

Sónar
 

En Es Cat

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Sónar+D - Creativity, Technology & Business

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Sónar+D - Creativity, Technology & Business

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Talks

Managing Creativity: How to recognize, assemble and activate diverse creative thinking

R/GA - Sónar+D Barcelona 2017

Managing Creativity: How to recognize, assemble and activate diverse creative thinking

R/GA recognizes two fundamentally different types of creative people: those who think in Stories and those who think in Systems. Their cultures are as different as Madison Avenue and Silicon Valley. Their creative processes are as different as time and space. They misunderstand and mistrust each other. This cultural blindness is stalling the next great creative revolution.

Join R/GA as we discuss how to create frameworks for these two ways of thinking and making to both enhance collaboration and drive success. Participants in this session are: Ilia Uvarov and Lucio Rufo, Creative Executive Directors at the R/GA London office.

Will join the conversation afterwards: Luís Gaitán, Head of Creative in Google México and Rafa Soto cofounder of HerraizSoto&Co. The creative director Emma Pueyo will be the moderator of this panel.

Exclusive access for Accreditation holders. Limited seats available.
 

creativity
Wednesday 14
11:00 - 13:00

Room+D by Sacem (P4 Level 0)

Google - Sónar+D Barcelona 2017R/GA - Sónar+D Barcelona 2017Herraiz Soto & Co - Sónar+D Barcelona 2017
creativity

R/GA recognizes two fundamentally different types of creative people: those who think in Stories and those who think in Systems. Their cultures are as different as Madison Avenue and Silicon Valley. Their creative processes are as different as time and space. They misunderstand and mistrust each other. This cultural blindness is stalling the next great creative revolution.

Join R/GA as we discuss how to create frameworks for these two ways of thinking and making to both enhance collaboration and drive success. Participants in this session are: Ilia Uvarov and Lucio Rufo, Creative Executive Directors at the R/GA London office.

Will join the conversation afterwards: Luís Gaitán, Head of Creative in Google México and Rafa Soto cofounder of HerraizSoto&Co. The creative director Emma Pueyo will be the moderator of this panel.

Exclusive access for Accreditation holders. Limited seats available.
 

  • Transparent Luís Gaitán - Sónar+D Barcelona 2017

    Luís Gaitán

  • Transparent Emma Pueyo - Sónar+D Barcelona 2017

    Emma Pueyo

  • Transparent Ilia Uvarov - Sónar+D Barcelona 2017

    Ilia Uvarov

  • Transparent Lucio Rufo - Sónar+D Barcelona 2017

    Lucio Rufo

  • Transparent Rafa Soto - Sónar+D Barcelona 2017

    Rafa Soto

Advanced Music S.L.

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Advanced Music S.L.

About
Past
editions
  • 2021
  • 2020
  • 2019 Speakers
  • 2019
  • 2018 Speakers
  • 2018
  • 2017 Speakers
  • 2017
  • 2016
Legal Terms
Cookies
Policy
Privacy
Policy
Contact