R/GA recognizes two fundamentally different types of creative people: those who think in Stories and those who think in Systems. Their cultures are as different as Madison Avenue and Silicon Valley. Their creative processes are as different as time and space. They misunderstand and mistrust each other. This cultural blindness is stalling the next great creative revolution.

Join R/GA as we discuss how to create frameworks for these two ways of thinking and making to both enhance collaboration and drive success. Participants in this session are: Ilia Uvarov and Lucio Rufo, Creative Executive Directors at the R/GA London office.

Will join the conversation afterwards: Luís Gaitán, Head of Creative in Google México and Rafa Soto cofounder of HerraizSoto&Co. The creative director Emma Pueyo will be the moderator of this panel.

Exclusive access for Accreditation holders. Limited seats available.