The RMIT’s (Melbourne) Digital Ethnography Research Centre (DERC) and the UOC (Universitat Oberta de Catalunya) will conduct a digital ethnography research at Sónar as part of their summer school. In this research, participants will make an intensive investigation about how music and technology festivals are experienced, how people transit, how they move and how they relate to the different actors, spaces and events, to understand how the audience values the festival from a qualitative approach.
Digital ethnography is a key theoretical, methodological and analytical approach to understand how technology and digital media are part of our daily lives, of the way we live, how we move, work, learn or play. It explores experiences (what we feel); practices (what we do); objects (what we surround ourselves of); relationships (affects and emotions); places (what gets people together) or events (what happens when people gather in public contexts, for instance). And finally, digital ethnography is useful for professionals and researchers who specialize in the fields of design, user experience, human-computer interaction and audience research.
Teachers and tutors of this seminar include RMIT's Sarah Pink, John Postill, Shanti Sumartojo, Edgar Gómez Cruz, UOC's Elisenda Ardévol, Débora Lanzeni, Alba Colombo and Aarhus University's Karen Waltorp.
On Thursday 15 from 17.00 until 18.00 (Room 8, P5 - Level 4), DERC’s Director Sarah Pink will give the lecture “Design, Ethnography & Technology in a World of Uncertainty” where she will talk about design ethnography and how it can help us understand and design for an uncertain future.
