Technology is changing how industries produce, sell, distribute and interact with the public. The growth of the middle class of the world –connected to multiple devices 24/7– demands a larger amount of content tools, compelling professionals and companies to master new tools, platforms and distribution channels.
RocaSalvatella, consulting firm specialised in the digital transformation of businesses, offers –together with Sónar+D– a meeting point for professionals, experts and the public to reflect on the technological processes and their redefinition in every aspect of the entertainment industry, culture and the relationships between its main actors.
In this workshop on design thinking, attendees will take part in the creation of a paradigm that explains the transformation of the entertainment industry, a change that we all determine as agents and recipients at the same time.
