Meta is an international platform that gathers studios and creative directors. Both are renamed by Meta as experience directors, creators specialised in multisensory experiences that combine technology, design and storytelling with music, interactivity, fashion trends, virtual reality or scenic design.
Meta presents Reify, a project that made its first steps at the NEW INC, the art incubator of the New Museum of New York where artistic ideas with the potential to become business or marketable products are developed.
Reify is committed to return the physical format to the music, and not only as a playback medium, thus creating ‘totems’, 3D sculptures printed from sound data and subjective inputs that answer a series of questions: What is the shape of a rhythm? What is the density of water? How can we render the darkness or melancholy of some chords into a 3D object?
Using an augmented reality mobile app, these totems come to life on the screen. When focused by the camera of a smartphone, music begins to play and sculptures move and dance with animations and visual effects. The physical world and the virtual world, the analogue medium and the digital medium, all of them become connected by a stunning music experience, quite different from the act of listening.