The 5th edition of Sónar+D unveils​ ​part of its programme


This is a preview of the contents of Sónar+D 2017 which will focus on artificial intelligence, virtual reality and immersive environments, as well as the music industry and technology. As always, creative technologists will play a leading role this year.


Artificial Intelligence

Is creativity an exclusively human feature? Can machines create compelling art? Artificial Intelligence has made its way into our lives and it's preparing to make a huge impact in artistic creation, from music, to visual arts, to VR and beyond. Researchers from Google, like Google Artists and Machine Intelligence's Kenric McDowell, Google Arts and Culture Lab's Freya Murray, Google's AI and music team Magenta and artists like Memo Akten, and code poet Darius Kazemi will show us how machines can be creative through systems that simulate brain function, and how new aesthetic languages can be explored with AI.


Virtual reality and immersive environments

Audiovisual of the future breaks frontality, as well as the concepts of shot and screen, and completely surrounds the viewer who is totally immersed in image and sound.

VR and fulldome works define their narrative and seek to create thrilling experiences for the audience. Principal filmmaker at Google Jessica Brillhart, UNVR founder Gabo Arora, composer McKenzie Stubbert and Edu Pou from the renowned VR studio Here be Dragons, will explore VR in every aspect.

Then, the SAT (Société des Arts Technologiques), the well-regarded research centre from Montreal, will be commissioning the new space at Sónar+D for fulldome audiovisual creation, Sonar360º by Movistar+, featuring a selection of immersive audiovisual works plus two workshops on spherical image production.

Sónar+D 2017's special guests will be creative technologists Ayah Bdeir (entrepreneur and founder of littleBits) and Carla Diana (product designer and robot maker), visual and music artists Tarik BarriNonotakPlaymodes and Alba G.Corral, as well as Rhizomatiks, the celebrated new media studio run by Daito Manabe and Motoi Ishibashi.

Sónar+D also wants to look into new ideas in the music industry, and it all will start with a meeting of the international project Open Music Initiative. Then, a training session with the blockchain-based platform Resonate will also be held. Sónar+D 2017 will also gather companies that currently support some of the most innovative projects on music production, in the Business for Creative Technologists session.

Finally, Startup Garden powered by MIGRATION is back with a programme focused on the entrepreneur ecosystem of startups in the creative industries, with 30 selected startups, a team of mentors that will advise them to boost their business model, and 30 investment funds seeking for talent and new ideas.

In the coming weeks, more contents and surprises will be revealed.