Sónar+D expands its program with new names, spaces, and activities


Sónar+D's 7th edition will kickoff Wednesday 17 July with a conversation between Robert del Naja, Massive Attack's leader, and ideologist, and Andrew Melchior, CTO of the Bristol band and technologic collaborator of artists like Björk, David Bowie and Aphex Twin. Both will share ideas about connecting music and technology.

One of the most important news this year is the addition of a new space: the Sónar+D Auditorium by SEAT, an agora-shaped space with an extensive program of masterclasses, directed by the best creative technologies international specialists. Two of the first confirmations are the spatial computing masterclass by Timoni West, and the machine learning masterclass by Tega Brain and Sam Lavigne.

New faces join the Sónar+D program, like Holly Cummins, quantum computing Ph.D., and ambassador of IBM Q, IBM's initiative dedicated to quantum computing; and Robin McNicholas, co-founder and creative director of the London based experiential content studio Marshmallow Laser Feast.

Christian Marclay, pioneer of remix (both sonic and visual), will be in conversation with the artist (and a reference for hardware hacking) Nicolas Collins. Marclay will also activate his piece "Investigations" at Capella MACBA 19 July, where 10 pianists will perform a score composed by pictures of hands playing the piano.

The Sónar+D attendees will be able to participate in sonic and audio visual experiences like "Traverse", an AR piece by VRAI Pictures that allows you to move through music; "Dazwischen", the sonic intervention of the Mies van der Rohe Pavilion by Lucrecia Dalt; the interactive experience by Onionlab presented by Desigual in Beta"; and the immersive experience based on "Je te tiens", the short film by Sergio Caballero and image of Sónar 2019.

SonarHub, the meeting point for the creative community, will consist on an exhibition space that will join ideas, talent, content and business development in five specialized hubs: University Hub, Immersive Hub, Creative Tech Hub, Audio Tech Hub i Startup Hub.

Highlights from the business and innovation talks are names like James Down and Errol Baran, innovation leaders and strategists at media corporations like The Guardian and BBC Global News.