30 investment funds of the creative industry will look for talent and innovation among the 30 chosen startups of the Startup Garden area powered by MIGRATION


Just 30 startups specialized in the creative industries have been selected to participate in the Startup Garden Powered by MIGRATION challenge. The reduced number of participants is designed to maximise the quality and experience for startups taking part in this event, as well as improving visibility for the general public, who are also its target audience.

The selected international startups come this year from 10 countries: Spain, United States, United Kingdom, Germany, Denmark, New Zealand, Belgium, Switzerland, Ireland, and South Korea; this year’s guest country, who will participate with 5 startups through KOCCA (Korea Creative Content Agency).

The 30 participating startups have been selected based on the innovativeness of their proposal; the potential investor; the quality of their team; and for the fact that they exist, albeit on a small scale, and are therefore viewed as having the potential to expand into new and emerging markets.


Startups participants 2017

The profiles of startups participating in the Startup Garden Powered by MIGRATION 2017 are from a diverse range of sectors related to technology and creativity. From copyright management (Dot Blockchain and Warm) to the integration of bodily sensors (Cyborg Nest and Mimi Hearing); musical creation tools like Hum-on (app that converts hums into notation); Revibro (new audio format that separates instruments); Melodics (percussion exercises app); Reactable (virtual reality applied to music creation) and Ovalsound (digital instrument). Other participating startups include Beeping (using infrasound to transmit data); Playmoss, Pacemaker and JNB (dedicated to recommendation, discovery and musical curation); Holoplot (new acoustic experiences); Protopixel (lighting design); Lyng (geo-location without data or GPS); Nested (collaborative economy app for sharing workspaces); Combyne and Fashtime (dedicated to fashion).


The 2017 mentoring team

Selected startups will have access to a team of 30 mentors from various industries, professional interdisciplinary backgrounds and wide-ranging experience in the field of entrepreneurship.

This year's Startup Garden mentor team includes Joyce Lu, an engineer who worked on the development of MacBook Air; Jon Eades, from the Abbey Road Studios startup incubator; Koh Martínez, creator of the ecological mobile accessories company LoudBasstard; Petrus Pannanen, algorithm creation specialist; Ishwari Thopte, head of innovation at the Centre for Fashion Enterprise (London); Mate Galic, co-founder, President of the music technology Native Instruments; or Kiran Maverick, the creator of India’s first social network.


30 investment funds in search of talent and innovative projects

Investors at Startup Garden powered by MIGRATION are a combination of investment funds and business angels interested in investing in innovative companies that provide tools, products and services for the creative industry. The area will feature a number of investment funds and investors specializing in the music sector such as Plus 8 Equity Partners (John Acquaviva, Richie Hawtin and Tiga fund); Spotify Corporate Venture; Vincent Favrat (from the creative industries fund Just Temptation); Edge Investment; and Panos Panay from the Berklee Institute for Creative Entrepreneurship.

The following international funds with established portfolios in the creative industries will also be present at Sónar+D: Keadyn Ventures, Korelya Capital, 360 Capital Partners, Entree Capital, Telegraph Hill, Dave Haynes, Leansquare and Eventures. Spanish investment funds and investors include ClimbCrew, Adara Ventures, K Fund, Kibo Ventures, Palladium, José María Pina or Enrique Sarasola and will also attend the Garden at Sónar+D.

The Corporate Ventures of Spotify, PayPal and Telefónica have also confirmed their participation.


More Creative Business Activities

Two talks: "The dialogue of innovation" will reveal the secrets on how startups can collaborate with large corporations, with speakers including Turo Pekari, from the Teosto innovation department, the society for Finnish authors and publishers; Ishwari Thopte, director of London’s Centre for Fashion Enterprise "Fashion Tech"; and Alberto Diaz, MIGRATION (Business and Organization) associate.

At "Business for creative technologists" dj and investor John Acquaviva, Jon Eades from the Abbey Road Studios startup incubator, and Kalam Ali from Native Instruments, will focus on how creative ideas can be turned into sustainable businesses.