Creativity,
Technology
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14, 15, 16, 17
June 2017
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News

The faces and stories behind the creative process

08/04/2015

One of Sónar+D missions is to present the faces and stories hidden behind today’s most important creative projects, revealing the key elements in their work and to dissect their creative processes. In 2015, the congress will include exceptional record producers, game designers, musicians, technologists and programmers who will open the doors to their studios.

So far the line-up includes names as:

Richard Russell (XL Recordings), the music producer and founder of the influential XL record label. The list of artists he has worked over the past two decades is overwhelming: Radiohead, The xx, Damon Albarn, White Stripes, MIA, Sigur Ros and FKA twigs. Russell will offer a master class in dissecting the creative process and artistic production behind three tracks from the label’s latest material: “New York Is Killing Me” album by Gil Scott Heron, “Deep River” by Bobby Womack and “You and Me” by Damon Albarn.

Dan Gray (ustwo / Monument Valley), Monument Valley was 2014’s game of the year on tablets and phones, a fascinating collection of architectural puzzles that has attracted millions of users worldwide, winning awards including the Game Developers Choice Awards 2015 (the most important in this sector), Apple Design Award (2014) and two BAFTA (2015). Dan Gray, the executive producer of ustwo (the studio that created Monument Valley), will explain how an indie game becomes a cultural and media phenomenon and the process behind its creation and its evolution to today’s success.

The unclassifiable Holly Herndon, the standout US artist performing at Sónar 2015,will demonstrate her off stage exploits at Sónar+D. Floating between the art world, contemporary music, academic research and the club;in “Make Your Own Rules”she will explain how to construct a singular path through the conventional barriers of the industry.

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