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Sónar+D Buenos Aires celebrates its first edition

27/10/2015

After three thriving editions in Barcelona, Buenos Aires celebrates its own edition of Sónar+D on November 28th and 29th. The digital culture and creative technology congress will take place at Usina del Arte, a building created back in the early 20th century to host an electric power plant to supply electricity to the Argentinian capital.

One of the highlights of Sónar+D Buenos Aires is the Music Hack Day, which takes the baton of the four editions of their popular BA Hackaton. Two intense days to create and prototype innovative tools for music production, distribution and performance.

A continuous flow of activities will happen over the two days: demos, master classes, lectures and panel discussions. These are some highlights:
Under the name of “Ciudades del Futuro” (Future Cities) Mariano Vázquez, from the Barcelona Supercomputing Center, and the experts Rudi Borrmann and Enrique Avogadro will discuss about digital citizenship, responsive cities and open data. “Ser VJ en clave femenina” (To be a VJ from a Feminine Perspective) is a session to demolish clichés and to reflect about gender in club culture, featuring five of the most active female Argentinian VJs: Gisela Faure, Milena Pafundi, Sol del Río, Mariela Bond and Nina Plez.

TRImarchi, the multitudinous Mar del Plata’s International Design Meeting, that has just turned 15 and will be present with a talk by their two co-founders. Music technology will have a prominent space with demos and workshops by Mariano Trocca (Ableton Live), the local pop personality Leo García (MPC) and the renowned composer and keyboardist Ernesto Romeo, who will give an introduction to the world of synthesizers.

The exhibition area will feature New Media Argentinian artists showing works that investigate the beauty of glitch like 6c 61 73 20 72 75 69 6e 61 73 by Florencia Viadana. Some other works on display search the expressive possibilities of a single line of code, like Bytebeat II by Diego Alberti while others bet for the infinite opportunities that footage still offers, like China a video by Sebastián Tedesco. Finally, the exhibition space hosts installations that are all for the corporeity of 3D printed objects by Demestre and Giraud and Maximiliano Bellmann.

The live performances by artists like Mezcla, Sebastián Verea, Nicolás Cruz, Fase and Catfish round up Sónar+D’s program along with the networking sessions where audience participants who have an idea can ask expert professionals such as Franco Pellegrini, specialist in human-computer interaction and interface design, and Joan Cwaik, who according to the MIT, is one of the key social and technology innovators in Argentina and Uruguay.

The Sónar ticket grants free access to all the activities, and some of them are free and open to the general audience. Check all the details and the complete program of Sónar+D Buenos Aires here

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