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São Paulo celebrates its first edition of Sónar+D

27/10/2015

After three successful editions in Barcelona, Sónar+D takes over the Subestaçao  Riachuelo –a building in the center of São Paulo –to deploy its program of activities, which include lectures, workshops and tours around the exhibition area, on November 25th, 26th, 27th and 28th.

The MakerLab by We Fab space will have digital equipment (3D printers, electronic kits) and will provide with a relaxed atmosphere where to take part in mini-workshops and talks with makers and entrepreneurs.

Three Brazilian start-ups are the chosen ones to present their projects: Global Code, creators of a platform for IoT application development called IoT Surfboard, Reminds, the developers of a streaming application that allows users to share memories through music and vice-versa, and finally, the tech company We Sense, will present Mood Synth, an immersive audiovisual experience based on creative programming.

“Novas Cenas Latino-Americanas” by Grant Dull from the Argentinian label ZZK Records, an international reference when it comes to digital folklore and digital cumbia sounds stand out from the program of lectures. The Maker universe will be reflected by the lectures “Start Up” by Gabriela Agustini, founder of a social innovation environment based in Rio de Janeiro known as Olabi Makerspace, and “Espirito Maker” by Heloísa Neves and Manoel Lemos, founders of the company We Fab which is based on collaborative methodologies.

The renovation of the public space is the protagonist in “Refazendo a Cidade” by the artist Felipe Moronzoni, who is the director of Parque Minhonçao, a non-profit that pursues the creation of a public park with community facilities in the center of São Paulo.

The discussions around the new trends in music industry and production will count on the participation of Berna Ceppas, Gaetano Veloso and Marisa Monte’s producer; Daniel Limaverde, a young producer with an international profile, and Manara, founder of the record label Domina.

The Museu da Imagem e do Som will host SónarCinema. A collaboration with the festival In-Edit that will offer a selection of works by the Dutch filmmaker Frank Scheffer. Scheffer’s films feature some of the most singular musicians of the 20th Century avantgarde music, such as Brian Eno, John Cage, Edgar Varèse or Frank Zappa. Music for Airports, In the Ocean or Conducting Mahler are some of Scheffer’s films included in the program.

The program is completed with the photo exhibition “Area 91” by Thales Leite, a series of photographs of the sci-fi scenography of the multitudinous parties “tecnobrega” from the North of Brazil

Access to all activities is free with the Sónar ticket, and some of them are free and open to the general audience. Check all the details and the complete program of Sónar+D São Paulo here

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