Pinterest is not a social network. Facebook is about the past, Twitter is about the present and Pinterest is devoted to the projects of the future, says Silvia Oviedo, Localization Manager at Pinterest. This platform was launched in 2011 and experienced a swift growth. The key was (and still is) researching geographies and knowing its user communities. This video reveals the secrets of the success of Pinterest – an essential talk for startups in the making willing to conquer the world.