Creativity,
Technology
& Business
14, 15, 16, 17
June 2017
Barcelona
MarketLab

WildVreemd

360º video and virtual reality

Thursday 18 12:00 - 1432411200 Sónar by Day
MarketLab
(P4 - Level 2 and 3)
Friday 19 12:00 - 1432411200 Sónar by Day
MarketLab
(P4 - Level 2 and 3)
Saturday 20 12:00 - 1432411200 Sónar by Day
MarketLab
(P4 - Level 2 and 3)

The introduction of headphones in the consumer market has provided a more intimate and immersive way of experiencing music. The forthcoming introduction of virtual reality devices to the domestic market might be as revolutionary for the image as headphones have been for sound.

Based in Amsterdam, WildVreemd believe in the expressive possibilities of virtual reality, the experiences that they can provide for users and the new opportunities in store for artists from various fields to present their work in unseen ways.

WildVreemd is an artist-based video production company that is a pioneer in virtual reality and 360º video. It specialises in storytelling, matrix-scenario writing and immersive experiences. Founders Steye Hallema and Marieke Nooren have been working with 360º video since 2001, and they directed the world’s first interactive 360º music video in 2009.

 

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