Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. It was conceived as a virtual pin board, and it is becoming the world’s largest discovery engine. People are using Pinterest as the ‘save’ button for the Internet, visually bookmarking recipes to make, products to buy, articles to read or places to travel to.
Pins are visual bookmarks and each Pin you see on Pinterest links back to the site it came from, so you can learn more — like how to make it or where to buy it. More than 50 billion Pins have been collected by people onto more than 1 billion boards and each year, Pinterest serves more than 1.5 trillion recommendations.
Pinterest brings together people who share the same interests and it is a place for inspirations for the things they want to do, which can be as simple as a recipe for cooking, or as complex as constructing a building. Thousands of projects that take shape every day started at some point on a Pinterest board.
Pinning Down Creativity Around the World is a conversation between Silvia Oviedo-López and Sam O’Keefe.
Silvia Oviedo-López is the International Manager at Pinterest, which is establishing a growing international presence. Based in San Francisco, one of Silvia Perez Oviedo’s responsibilities is to make Pinterest speak in more than 30 languages on countless platforms.
Sam O’Keefe is the Battlefield Editor at TechCrunch. She is responsible for selecting and training candidate projects to participate in the TechCrunch Disrupt conference. She will also be part of the jury of Sónar+D’s Start-up competition.
TechCrunch is the essential daily destination for start-up profiles, reviews on digital products and tech news. The Disrupt Conference, The Crunchies awards or the CrunchBase, an exhaustive online resource for companies, investors and professionals, are a reference point the digital business environment.