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14, 15, 16, 17
June 2017

Allumette by Penrose Studios

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Thursday 16 10:00 - 1465502400 Sónar by Day
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(P4 - Level 0)
Friday 17 10:00 - 1465502400 Sónar by Day
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(P4 - Level 0)
Saturday 18 13:00 - 1465502400 Sónar by Day
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(P4 - Level 0)

Allumette is considered the first virtual reality masterpiece. This experience was premiered at Sundance Film Festival this year and was created by Penrose Studios, a production company whose only goal is to bring stories to life in virtual reality and develop the required technology to make real what only exists in the mind of their creators. The professionals behind this piece gained their expertise in companies such as Pixar, DreamWorks or the very same Oculus VR.

Allumette is a long piece (20 min), something unprecedented in virtual reality, a medium where most of the experiences do not last more than 5 minutes. To support this story based on The Little Match Girl by Hans Christian Andersen, they created a city in the clouds, a world inspired by the aesthetic of analogue animation where the user can roam freely and let go by an emotional story of love and sacrifice on the endless bond of a girl and her mother.

This piece is directed by Eugene Chung (director and producer), Jimmy Maidens (visual effects supervisor), Shannon Jeffries (production designer) and Ryan Shore (soundtrack). Jimmy Maidens will participate in the talk The New Frontier of VR Storytelling.

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